Today’s post comes from Lindsay Leduc. Lindsay is a Registered Dietitian and a medical student at the Northern Ontario School of Medicine. She is also the current Recruitment Coordinator of the CON-SNP National Executive. You can find more about Lindsay here!
Have you ever bumped into your PhD friend at a party and they would just go on and on about their thesis? Do you wish that they would just summarize it with a few key points and colourful graphics? Send them this blog and have them check out the CON-SNP Infographic Competition details (and awesome prizes) below.
But First…What is an Infographic?
An Infographic is a visual manner of presenting information, data, and knowledge. Infographics use a minimal amount of text along with pictures, graphs and charts that depict pertinent information to readers. They have become extremely popular in marketing as well as public health as they effectively convey important information to target audiences.
The use of graphics and visuals is a key factor in their effectiveness for those with low literacy skills. It has allowed for better translation of knowledge and more of the population to be able to comprehend scientific data or health care information.
Therefore, infographics are not only effective but also a popular method of disseminating information into the public for many reasons, including:
First off, the use of colours, pictures, graphs, and charts improves the appeal of the information, thus increasing engagement and interest in the material (Vanichvasin, 2013). Therefore, even before presenting the information you have already captured your audience’s attention.
2. Comprehension and Retention
Infographics can also help enhance comprehension and retention of information in individuals as we retain information better when presented with visuals and graphics (Vanichvasin, 2013). Furthermore, because the information is relayed in a succinct and concise manner, the reader is more likely to understand and retain the main message that you are trying to convey (Long, 2013). The message becomes more impactful and thought-provoking when presenting in this manner.
3. Reach and Distribution
Infographics are easy to share on social media platforms (e.g., Facebook, Instagram, Twitter, blogs, etc.). They reach more people much quicker and are also more likely to be shared and viewed compared to ordinary text (Costill, 2013).
Why are Infographics Important?
Overall, as health care professionals, researchers, or public health workers, we need to become proficient at effectively sharing information to the general public while being inclusive to those of all educational and literacy levels. Infographics provide us with an effective manner of translating important information to the public. This is crucial to ensure that the general public is receiving important and accurate health information. We need to become experts at effectively disseminating information so that it can reach as much of the public as possible and have the most impact.
CON-SNP’s Infographic Competition
CON-SNP’s upcoming Infographic Competition is an excellent way to try your hand at creating an infographic with impactful and meaningful information related to obesity. The competition is open now and all infographics are due by Monday November 6th, 2017 (11:59pm ET).
If selected, your infographic will be shared on CON-SNP’s social media platforms and a winner will be chosen by the public. The grand prize winner will receive free registration PLUS travel allowance to COSM in June 2018 at Western University (or a travel award to attend another obesity-related conference). Runners up will win gift cards. Check out the full guidelines here and free tools to get started here.
Good luck to all participants! We cannot wait to see all of your infographics!
Last year’s grand prize winner by Marion Valle: